cách làm tiktok

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Success Stories

ZALORA

a leading B2C platform in SEA, wanted to tướng harness the power of TikTok to tướng boost its online brand presence. To inject originality into their ads, they decided to tướng sign up for the TikTok Creative Program (TCP). Under the program, ZALORA was assigned 12 new creatives, with all videos focusing on a human-centric UGC

Results

72% lower CPA

1.7X Conversion Scale

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Sephora

Sephora, a global retailer of leading beauty brands, wanted to tướng use TikTok to tướng build awareness and excitement around its brand and increase its ứng dụng installs. With the TikTok Creative Program, TikTok supplied Sephora with unique user-generated nội dung and human-centric video clip creatives each week. Each video's closed captions were also localized specifically for each market.

+134% conversion rate

4.13x Conversion Scale

Shopee

Shopee, a leading e-commerce platform in SEA decided to tướng advertise on TikTok to tướng continue building its brand in Southeast Asia and maintain a foothold in the market. Shopee's goal was to tướng ensure a high click-through rate (CTR) and low cost per acquisition (CPA) for their campaigns. To increase the CTR, Shopee tested User-Generated Content as creatives, which proved to tướng be effective.

20% improvement in CTR

19% lower CPA

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